Twist Museum
Rating
Family of 4
USD 80 to 130 (approximately GBP 65 to 105)
Duration
1 to 1.5 hours
Best Ages
6 and up
About
Twist Museum on Oxford Street is an interactive art and optical illusion museum that turns passive sightseeing into an active, participatory experience. The venue features rooms filled with illusions, interactive installations, and immersive art designed to be explored rather than observed from behind a rope. The Oxford Street location is as central as it gets in London, meaning excellent Tube access (Oxford Circus or Bond Street) and endless dining options before or after.
Each room presents a different visual trick or interactive element, and most families find the experience takes around 60 to 90 minutes. It's a natural rainy-day London activity that combines education, curiosity, and a lot of good photos. Book online in advance, particularly for weekend visits.
Age Suitability
Parent Logistics
Stroller-Friendly
Yes
Nursing / Changing
Available
Setting
Indoor
Rainy Day
Great option!
Plan Your Visit
Best Time to Visit
Weekday mornings when Oxford Street crowds are lighter
Wait Times
15 to 30 minutes on weekends; minimal on weekdays
Nearby Food
Oxford Street and the surrounding Soho and Mayfair areas have hundreds of restaurants at every price point.
Why Kids Love It
Twist Museum is a hands-on interactive art and illusion museum where every room is a new visual challenge. Kids love the mind-bending optical illusions and the fact that they get to touch, pose in, and interact with everything.
Pro Tips from Parents
- Arrive at opening time on weekdays for the lightest crowds and best photo opportunities.
- Encourage kids to read the descriptions in each room, the science behind illusions is interesting.
- Combine with a meal on Oxford Street or nearby Soho for a complete day out.
What to Bring
- A fully charged phone, every room is photo-worthy
- Pre-booked tickets
- Comfortable walking shoes
Cost Info
Estimated Cost (Family of 4)
USD 80 to 130 (approximately GBP 65 to 105)
Tips to Save
- Book online in advance, walk-up tickets are typically more expensive.
Hours & Contact
Hours
- Friday
- 10:00 AM – 9:00 PM
- Monday
- 10:00 AM – 7:30 PM
- Sunday
- 10:00 AM – 7:00 PM
- Tuesday
- 10:00 AM – 7:30 PM
- Saturday
- 10:00 AM – 9:00 PM
- Thursday
- 10:00 AM – 7:30 PM
- Wednesday
- 10:00 AM – 7:30 PM
Have a Question?
Frequently Asked Questions
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