Twist Museum

Rating

4.6(4,603)

Family of 4

USD 80 to 130 (approximately GBP 65 to 105)

Duration

1 to 1.5 hours

Best Ages

6 and up

About

Twist Museum on Oxford Street is an interactive art and optical illusion museum that turns passive sightseeing into an active, participatory experience. The venue features rooms filled with illusions, interactive installations, and immersive art designed to be explored rather than observed from behind a rope. The Oxford Street location is as central as it gets in London, meaning excellent Tube access (Oxford Circus or Bond Street) and endless dining options before or after.

Each room presents a different visual trick or interactive element, and most families find the experience takes around 60 to 90 minutes. It's a natural rainy-day London activity that combines education, curiosity, and a lot of good photos. Book online in advance, particularly for weekend visits.

Age Suitability

Infants (0-1)Toddlers (1-3)Little Kids (4-6)Big Kids (7-9)Tweens (10-12)Teens (13-17)

Parent Logistics

Stroller-Friendly

Yes

Nursing / Changing

Available

Setting

Indoor

Rainy Day

Great option!

Plan Your Visit

Best Time to Visit

Weekday mornings when Oxford Street crowds are lighter

Wait Times

15 to 30 minutes on weekends; minimal on weekdays

Nearby Food

Oxford Street and the surrounding Soho and Mayfair areas have hundreds of restaurants at every price point.

Why Kids Love It

Twist Museum is a hands-on interactive art and illusion museum where every room is a new visual challenge. Kids love the mind-bending optical illusions and the fact that they get to touch, pose in, and interact with everything.

Pro Tips from Parents

  • Arrive at opening time on weekdays for the lightest crowds and best photo opportunities.
  • Encourage kids to read the descriptions in each room, the science behind illusions is interesting.
  • Combine with a meal on Oxford Street or nearby Soho for a complete day out.

What to Bring

  • A fully charged phone, every room is photo-worthy
  • Pre-booked tickets
  • Comfortable walking shoes

Cost Info

Estimated Cost (Family of 4)

USD 80 to 130 (approximately GBP 65 to 105)

Tips to Save

  • Book online in advance, walk-up tickets are typically more expensive.

Hours & Contact

Hours

Friday
10:00 AM – 9:00 PM
Monday
10:00 AM – 7:30 PM
Sunday
10:00 AM – 7:00 PM
Tuesday
10:00 AM – 7:30 PM
Saturday
10:00 AM – 9:00 PM
Thursday
10:00 AM – 7:30 PM
Wednesday
10:00 AM – 7:30 PM

Contact

248 Oxford St, London W1C 1DH, UK

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