Explore St. Louis

Explore St. Louis is the city's official visitor bureau and destination marketing organization, operating a visitor center in downtown St. Louis that serves as an excellent first stop for families visiting the city — especially those who want to maximize their budget with current discount offers and expert local recommendations.

The visitor center itself is a quick stop (15–30 minutes) rather than a destination attraction, but the value it delivers to families is meaningful. Staff are knowledgeable about current events, seasonal programming, and family-friendly options across the city. More practically, the center often has discount coupons, combo passes, and promotional materials for major St.

Louis attractions that can save a family of four $20–$50 across the length of a trip — which is meaningful when you're already spending $80–$150/day on activities.

For families planning a St. Louis trip from out of town, checking in at the visitor center on arrival day is a smart logistical move. You'll leave with a clearer picture of what's happening during your specific visit window — special exhibitions, free events in Forest Park, seasonal programming at the Zoo — and potentially some discounts you wouldn't have found on your own.

The visitor center also maintains a strong digital presence through the Explore St. Louis website, which is a useful pre-trip planning resource for building a family itinerary. Their family activity recommendations are curated and updated seasonally.