Tradičně a česky

Tradičně a česky — meaning 'traditionally and Czech' — is a Prague shop committed to the kind of authentic Czech craftsmanship and folk tradition that gets harder to find as tourist-oriented souvenir shops multiply across the city. It's a shop that takes its name seriously.

For families visiting Prague with children, this kind of shop offers something increasingly valuable: the chance to bring home something genuinely made in the Czech Republic, by Czech craftspeople, reflecting Czech artistic traditions. Hand-painted wooden items, traditional folk toys, decorative crafts, and household items with roots in Czech village culture are the kind of things that carry meaning beyond their price tags.

Children respond to handmade items in a particular way — the slight imperfections, the weight of real wood, the evident care in the painting or carving. A traditional wooden toy from a shop like this gets played with differently than a plastic one from a chain store.

The shop is typically more affordable than the heavily touristed Old Town souvenir shops, without sacrificing authenticity — worth keeping in mind if you're doing comparison shopping. The browsing experience is pleasant and unhurried.

For families who want their Prague souvenir to be something meaningful rather than generic, Tradičně a česky is a solid choice.