Era Uma Vez Um Sonho

Era Uma Vez Um Sonho — Portuguese for 'Once Upon a Dream' — is a beloved children's toy shop near Lisbon's historic Alfama neighborhood. With a 4.8 Google rating across 75 reviews, it stands out as one of the city's most cherished children's stores, earning consistent praise for its product selection and inviting atmosphere.

The shop carries quality toys, games, and gifts for babies through early elementary-age children. True to its fairytale name, the selection leans toward imaginative play — the kind of toys that spark stories and adventures rather than just passive entertainment. For parents seeking a meaningful toy or souvenir from Lisbon, this is an ideal destination.

The location near Rua Augusto Rosa places it in one of Lisbon's most historically rich corridors, within walking distance of the Sé Cathedral and the edge of the Alfama district. A visit to Era Uma Vez Um Sonho pairs beautifully with an afternoon exploring Alfama's narrow streets, miradouros (viewpoints), and fado restaurants.

Note that the shop is closed on Sundays. It's open Monday through Saturday from 10am to 7pm. Given the quality of the reviews and the fairytale atmosphere, this is the kind of Lisbon stop that parents often remember as a trip highlight.