How much does NAMJATOWN cost?

There is a base entry fee plus additional costs for individual attractions inside. Budget USD 60-100 for a family of four including activities and food.

Is it good for toddlers?

Some areas are suitable for toddlers, but many attractions are better for children ages 5 and up. Strollers are allowed in the venue.

Where is NAMJATOWN located?

It's inside Sunshine City's World Import Mart Building in Higashi-Ikebukuro, Toshima City. Open 10am-9pm daily.

What food is available?

The Gyoza Museum and Dessert Hall are famous on-site food experiences. Many other snack and meal options are available inside.

NAMJATOWN

Name: NAMJATOWN
Address: Tokyo, Japan, US
Telephone: 050-5835-2263
Rating: 3.6

Rating

3.6(1,552)

Family of 4

USD 60-100

Duration

2-4 hours

Best Ages

3-16

About

NAMJATOWN is Bandai-Namco's quirky indoor theme park tucked inside the Sunshine City complex in Ikebukuro, offering a one-of-a-kind blend of character entertainment, retro-themed streetscapes, interactive attractions, and novelty food experiences. From the moment you walk through the entrance, kids are transported into a world of colorful Japanese pop culture that feels like stepping inside a video game.

The attractions include a mix of gentle rides, interactive games, and themed food halls — most notably the famous Gyoza Museum and the Dessert Hall, where creative ice cream flavors and novelty sweets draw long lines of enthusiastic visitors. Characters from popular Bandai-Namco games and anime appear throughout the space, creating constant photo opportunities and moments of excitement for young fans.

At its core, NAMJATOWN is best for families with children aged 3-16, though teenagers with a love of Japanese pop culture will enjoy it just as much as younger kids. The indoor format makes it a reliable rainy-day activity, and its position inside Sunshine City means a visit can easily be combined with the rooftop Sunshine Aquarium or the mall's many restaurants for a full-day outing.

Age Suitability

Infants (0-1)Toddlers (1-3)Little Kids (4-6)Big Kids (7-9)Tweens (10-12)Teens (13-17)

Parent Logistics

Stroller-Friendly

Nursing / Changing

true

Kid Meals

true

Setting

Rainy Day

Great option!

Plan Your Visit

Best Time to Visit

Weekday afternoons; avoid school holidays and weekends

Wait Times

10-30 minutes for popular attractions on weekends

Nearby Food

Multiple themed food areas inside NAMJATOWN including a gyoza museum. Sunshine City mall has dozens of additional restaurants on multiple floors.

Why Kids Love It

Kids are instantly won over by the themed streets filled with Bandai-Namco characters, interactive games, unusual food stands, and a nostalgic Japanese retro atmosphere that feels like stepping into a cartoon.

Pro Tips from Parents

NAMJATOWN is located inside Sunshine City — combine with Sunshine Aquarium on the same visit for a full day.
The gyoza museum and ice cream dessert hall are foodie highlights kids will remember.
Younger children will need supervision on some attraction rides — check height requirements at the door.

What to Bring

IC card or yen for individual attraction tickets
Camera for the themed street photo opportunities
Snacks for little ones who may tire between attractions

Cost Info

Estimated Cost (Family of 4)

USD 60-100

Tips to Save

The base entry fee is relatively low — most extra costs come from individual attraction tickets inside.
Set a per-person budget for add-on experiences before entering.
Visit on weekdays when it is far less crowded.