Toys Center

Rating

4.2(250)

Family of 4

USD 0 to browse; budget USD 20-60 if purchasing toys

Duration

45-90 minutes

Best Ages

0-12

About

Toys Center on Via Prenestina is one of Rome's go-to toy stores for families, offering a wide selection of toys, games, educational items, and baby gear spread across a spacious retail floor. Whether you're shopping for a gift or just letting kids enjoy the spectacle of an Italian toy superstore, this is a solid stop on any family itinerary.

The store stocks everything from infant rattles and educational toys to LEGO sets, board games, action figures, and arts-and-crafts supplies. Kids of all ages can find something to get excited about, and the organized layout makes it easy to head straight to the age-appropriate section without wandering the whole store.

Browsing is free, so this makes for a fun, low-pressure outing — especially on a rainy afternoon when you need an indoor option. Just note that Toys Center is closed on Tuesdays, so plan your visit for another day of the week. The surrounding Via Prenestina area has cafes and snack spots nearby if kids need a post-shopping treat.

Age Suitability

Infants (0-1)Toddlers (1-3)Little Kids (4-6)Big Kids (7-9)Tweens (10-12)Teens (13-17)

Parent Logistics

Stroller-Friendly

Setting

Rainy Day

Great option!

Plan Your Visit

Best Time to Visit

Weekday mornings; note it's closed on Tuesdays

Wait Times

No wait

Nearby Food

Located along Via Prenestina; fast food and local cafes in the surrounding area

Why Kids Love It

Kids go wild walking through rows of colorful toys, action figures, board games, and stuffed animals in this large Italian toy superstore.

Pro Tips from Parents

  • Note that the store is closed on Tuesdays — plan accordingly.
  • The store has separate sections for different age groups, making it easy to head straight to what's relevant for your kids.
  • Check for seasonal promotions — sales around Christmas and back-to-school periods offer real discounts.

What to Bring

  • A budget limit set in advance to manage kids' expectations
  • A bag or backpack if you plan to purchase
  • Patience — kids will want to linger in every aisle

Cost Info

Estimated Cost (Family of 4)

USD 0 to browse; budget USD 20-60 if purchasing toys

Tips to Save

  • Visit to get ideas before checking online for lower prices.
  • Look for clearance bins and seasonal sales.
  • Kids under 2 are happy just exploring the toy aisles without buying.

Hours & Contact

Hours

Friday
9:30 AM – 1:30 PM, 4:00 – 8:00 PM
Monday
9:30 AM – 1:30 PM, 4:00 – 8:00 PM
Sunday
9:30 AM – 1:30 PM, 4:00 – 8:00 PM
Tuesday
Closed
Saturday
9:30 AM – 8:00 PM
Thursday
9:30 AM – 1:30 PM, 4:00 – 8:00 PM
Wednesday
9:30 AM – 1:30 PM, 4:00 – 8:00 PM

Contact

Via Prenestina, 1087/1089, 00136 Roma RM, Italy

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Frequently Asked Questions

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