Waterstones

Rating

4.5(2,178)

Family of 4

Free to enter; books typically USD 12-20

Duration

30-60 minutes

Best Ages

Best for ages 2-17

About

The Waterstones at Trafalgar Square occupies the Grand Building on the corner of Trafalgar Square and the Strand, giving it one of London's most dramatic bookshop settings. For families spending time in WC2 — near the National Gallery, the National Portrait Gallery or along the South Bank — this branch offers a well-stocked children's section in a genuinely memorable location.

The Grand Building itself is an impressive Edwardian structure, and the bookshop interior matches the grandeur of its surroundings. The children's section carries the full Waterstones range, from picture books through to young adult fiction, and the staff provide the usual standard of knowledgeable, unhurried service.

With a 4.5-star rating, this branch benefits from its location as much as its stock. Trafalgar Square is one of London's most visited points, and the bookshop provides a useful and culturally appropriate stopping point during a day in the area. After the National Gallery, picking up a book about art history or a novel inspired by a favourite painting is a natural extension of the visit.

For families on a wider London day out, the location works well as a planned stop or a spontaneous detour. The proximity to the Strand, Covent Garden and the South Bank means there are excellent food and activity options in every direction.

Age Suitability

Infants (0-1)Toddlers (1-3)Little Kids (4-6)Big Kids (7-9)Tweens (10-12)Teens (13-17)

Parent Logistics

Stroller-Friendly

Yes

Nursing / Changing

Unknown

Kid Meals

N/A

Setting

Indoor

Rainy Day

Great option!

Plan Your Visit

Best Time to Visit

Weekday mornings

Wait Times

Minimal

Nearby Food

Numerous options around Trafalgar Square and along the Strand; St Martin-in-the-Fields has a cafe in its crypt

Why Kids Love It

An iconic setting — browsing books within sight of Trafalgar Square makes any visit feel like a London adventure.

Pro Tips from Parents

  • Pair with the National Gallery immediately opposite — an art book from Waterstones makes a great souvenir of the visit
  • The location is very central — good as a meeting point or midday break during a longer day out
  • Check for events — the Trafalgar Square branch occasionally hosts readings and signings

What to Bring

  • Interest in combining a cultural visit with a bookshop stop

Cost Info

Estimated Cost (Family of 4)

Free to enter; books typically USD 12-20

Tips to Save

  • Waterstones loyalty card gives points on every purchase

Hours & Contact

Hours

Friday
9:00 AM – 8:00 PM
Monday
9:00 AM – 8:00 PM
Sunday
12:00 – 6:00 PM
Tuesday
9:00 AM – 8:00 PM
Saturday
9:00 AM – 8:00 PM
Thursday
9:00 AM – 8:00 PM
Wednesday
9:00 AM – 8:00 PM

Contact

The Grand Building, Trafalgar Sq, London WC2N 5EJ, UK

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