Is M&M'S London free to enter?

Yes — entry to the M&M'S store on Leicester Square is completely free. You only pay for any candy or merchandise you choose to buy.

How long should we spend at M&M'S London?

Most families spend 30–60 minutes exploring the four floors. With the personalised printing station and full exploration, you could stretch it to an hour.

Where is M&M'S London?

The store is at 1 Swiss Court, right on Leicester Square in central London. Leicester Square Underground station is steps away.

M&M'S London

Name: M&M'S London
Address: London, UK, US
Telephone: 020 7025 7184
Rating: 4.3

Rating

4.3(58,300)

Price

Free

Duration

30–60 minutes

Best Ages

All ages

About

M&M'S London on Leicester Square is the flagship store for the candy brand in Europe, and it has evolved well beyond a simple shop into something that functions as a free family attraction in its own right. Four floors of themed retail space include a wall of every M&M colour imaginable, giant character statues ideal for photos, personalised chocolate printing stations, themed merchandise across multiple floors, and interactive displays that keep children engaged far longer than you'd expect a sweet shop to manage. Entry is completely free — your only costs are whatever candy or merchandise you choose to buy.

The store functions as a sensory spectacle for children who respond to colour, novelty, and abundance. The personalised M&M printing station — where kids can add their face or a custom message to chocolate — is a popular add-on that turns a shop visit into a memorable activity. The Leicester Square location puts the store in one of London's busiest tourist corridors, making it a natural stop during a central London day.

It can get very crowded on weekend afternoons — mornings are significantly calmer. The store is adjacent to the LEGO Store and Odeon cinema, so it sits naturally within a Leicester Square entertainment cluster.

Parent Logistics

Stroller-Friendly

Setting

Indoor

Rainy Day

Great option!

Plan Your Visit

Best Time to Visit

Weekday mornings or early afternoon to avoid tourist rush

Wait Times

10–15 minutes to navigate between floors on busy days

Nearby Food

Leicester Square has dozens of restaurants, cafes, and fast food options. The Covent Garden area is a 10-minute walk with better quality food choices.

Why Kids Love It

Four floors of candy, giant M&M characters, personalised chocolates, and merchandise — it's pure sensory overload in the best possible way and kids want to stay forever

Pro Tips from Parents

Set a spending limit with kids before entering — the wall of pick-and-mix is enormous and costs add up fast
The personalised M&M printing station is a fun keepsake that takes about 10 minutes and is priced fairly
Visit on a weekday morning to avoid the tourist crowd that peaks on weekend afternoons

What to Bring

A modest candy budget — the store is free but the merchandise is priced for tourists
A camera for photos with the giant M&M character statues
Patience — kids will want to look at everything on all four floors